Introduction

This privacy policy applies to the processing of personal data by Van Den Borne BV, John F. Kennedylaan 79, 5555 XC Valkenswaard (NL), hereinafter referred to as ‘we/our.’ If you visit our website, use our products or services, or fill in one of our contact forms, we process your personal data. In this policy, we explain the purpose and methods of processing your personal data and the rights you have in this regard.

What do we do?

We are a specialized technical wholesaler in the field of pumps and (pressure) pipeline systems. We also offer a wide range of automatic irrigation products. Thanks to our solid stock management and enthusiastic employees, we ensure fast and reliable delivery.

This website is one of the channels through which we aim to reach our market.

What personal data do we process?

Personal data refers to any information that identifies you as an identifiable person and tells us something about who you are. We ‘process’ this data when we store, view, share, send, delete, etc. it. If you enter into an agreement with us or fill in a contact form, we process your personal data. While you are likely a business contact, your name and any other information traceable to you are considered personal data. Below is an overview of the personal data we process:

• Name, address, city
• Phone number
• Email address, opt-in for email communications
• Gender
• Company, role
• Contact history
• Interests
• Browsing behavior
• IP address, social ID, cookie ID
• If you receive emails from us, we register your interactions (open and click behavior)
• Invoice and payment details
• Comments you provide in web forms

Why do we process this personal data?

Our primary goal is to provide you with products and/or services, which means we need your data to execute the agreement. For example, we use your personal data to contact you, deliver the product, and provide after-sales service or warranty. Additionally, we link all your data to your account if you create one. The processing of financial data is also essential for executing the agreement.

We also use your data to provide secure access when you register as a customer on our webshop (requesting an account).

Furthermore, we process your data by creating a customer account in our CRM system.

If you do not enter into an agreement with us but leave your information via our web form, we process your data to answer your questions or provide additional information. If you sign up for it, we can also send you a newsletter with updates on the latest products, technologies, and invitations to events, trade fairs, or other marketing activities.

Lastly, we may need to process your personal data to fulfill our legal obligations. For example, we process financial data for tax and accounting purposes.

Newsletters

We are permitted to send you newsletters via email regarding the products and services you already use. If we wish to contact you about other products or services, we will ask for your consent. You can withdraw this consent at any time by clicking the ‘opt-out’ option at the bottom of the newsletter. Your email address will then be added to a separate list to ensure you are not contacted via email.

Sharing with third parties

We do not share, sell, rent, or lease your data to third parties unless legally required or you have given explicit consent. We do engage service providers for our operations. These processors handle personal data strictly following our instructions.

The processors we use include:

• Microsoft Azure Cloud – Hosting platform
• CRM system (Microsoft Dynamics AX 365) – Customer management system
• B2B eCommerce platform (Sylius - Friday Digital Agency) – B2B webshop system
• Heatmaps & recording (Hotjar Ltd.) – Optimization software
• WhatsApp for Business (WhatsApp Inc.) – Online chat software
• Google Analytics (Google Inc.) – Online analytics software
• Google Tag Manager (Google Inc.) – Tag management software
• Google Data Studio (Google Inc.) – Business intelligence dashboarding

Data within the EEA

Your personal data is processed exclusively within the European Economic Area (EEA), including by any processors we work with.

Retention period

We do not retain your personal data longer than necessary for the purposes outlined above. Legal retention periods may vary, but generally, we delete all data no later than three years after the last contact between you, your company, and us. If necessary for statistical purposes, we may anonymize your data instead of deleting it.

Your rights

If we process your personal data, you have the right to exercise control over it under privacy legislation. You can request:

• Access to your data
• Rectification of inaccuracies
• Objection to processing
• Erasure of data if the processing is no longer justified

Whatever your request may be, contact us, and we will assist you free of charge. You can reach us using the contact information below. Note that some personal data cannot be modified due to its purpose. If you withdraw consent or object to direct marketing, we will honor your request without exception. Finally, you have the right to data portability if technically feasible and without incurring disproportionate costs. If you are unsatisfied with our response, you can file a complaint with the Dutch Data Protection Authority.

Changes and contact information

We reserve the right to update this policy periodically. Any changes will be reflected on this page. The most recent update was made in January 2025.

If you have questions about this privacy policy, how we handle your data, or wish to exercise your rights, please contact us at:

Van Den Borne BV
John F. Kennedylaan 79
5555 XC Valkenswaard
The Netherlands

T. +31 (0)40 - 201 68 66